Partnership between Holcim Morocco and Tibu Africa - “Sportive Generation” Program

On the occasion of World Children’s Rights Day, we are proud to announce, alongside Tibu Africa and in partnership with the Ministry of National Education, Preschool and Sports, the launch of the “Sportive Generation” program in new public schools in Tangier.

Through this initiative, more than 500 children benefit from regular sports activities, robotics workshops, and educational games focused on the Sustainable Development Goals (SDGs), helping them develop their skills, well-being, and academic success.

The program also supports the creation of local jobs for sport and health facilitators, who are trained and mentored by Tibu Africa, thereby strengthening youth employability at the regional level.