Startups

In 2020, the Al Mada Foundation launched the “Positive Link” program, echoing the fund's signature, and fully committed to promoting innovative startups and entrepreneurship. This program illustrates one of Al Mada's priorities: effectively supporting the emergence and development of a high-performance start-up ecosystem on the Moroccan and pan-African economic scene. The aim is to increase the number of contacts between the fund's Participations and innovative start-ups, within a framework of privileged collaboration. This collaboration takes the form of contracts with the Participations, as well as the possibility of benefiting from the support of Al Mada's entities and its know-how in the development of Proof Of Concepts, the structuring of offers, mentoring, sponsorship and other support measures. 

To date, the Positive Link program has already supported numerous Moroccan startups in a wide range of sectors, including technology, healthcare, education and the environment.