intro
Dedicated to promoting a more inclusive and sustainable society, the Al Mada Foundation is the foundation on which the Group fulfills its vocation. Its initiatives are enriched by those of its various holdings, which are striving to assert themselves as eco-responsible companies.
Pioneers in this field, the Group's holdings are among the most active companies in terms of CSR. Applying the best international standards for sustainable processes and adopting a holistic and inclusive approach to all stakeholders (customers, employees, contractors, civil society), some have received ISO 26 000 certification for social responsibility.
They all contribute, each through actions linked to their sector and activity, to giving concrete expression to the Al Mada Group's commitment to “Positive Impact”, in line with the Foundation's four areas of intervention: Arts & Culture, Education, Entrepreneurship & Environment.
The following are some of the highlights of the Group's entrepreneurial initiatives
Best of initiatives
Inwi Days
Since its inception in 2012, inwiDAYS has been a key annual event, bringing together renowned participants and speakers to debate and decipher the impact of technological advances on a topical theme related to innovation and the startup universe.
inwiDAYS is also an opportunity to reward startups that have distinguished themselves through their projects and innovations, by offering them access to support and acceleration programs to sustain their development.
Attijariwafa bank, a “Fintech Catalyst” through its Wenov entity
As part of its commitment to positioning itself as a key player in the innovation ecosystem, the Attijariwafa bank group, through its Wenov by Attijariwafa bank department, is continuously developing the innovation tools needed to experiment and accelerate Open Innovation.
Wenov's remit revolves around 3 key missions:
- STRUCTURE, by developing Attijariwafa bank's innovation strategy and consolidating the innovation roadmap around disruptive business themes;
- TRANSFORM innovative ideas into useful, usable and utilized banking products and services;
- ACCULTURE, by infusing co-creative and collaborative practices among the bank's employees.